Send broadcasts, automated drip sequences, and event-triggered follow-ups - powered by the same contacts and conversations already in your Velaro inbox. No Mailchimp. No sync. One platform.
Send one-time emails to a contact list or segment. Schedule ahead or send immediately. Open and click tracking updates in real time.
Multi-step email sequences that enroll contacts automatically when a trigger fires - a chat ends, a rating comes in, an appointment is booked. Runs itself.
Emails come from your domain - not a shared Velaro address. Add SPF, DKIM, and DMARC records once; Velaro verifies and handles the rest.
Merge contact name, company, agent name, CSAT score, appointment time, and more - pulled live from each contact's record at send time.
Every email includes a signed unsubscribe link. Hard bounces and spam complaints are removed automatically. CAN-SPAM and GDPR handled for you.
Track enrolled, sent, opened, clicked, and cancelled per campaign. Sequences stop automatically when a contact converts - no leftover drip emails.
Pick a trigger. Add steps with delays. Activate. Contacts enroll automatically when the event fires and move through your schedule independently - stopping the moment they unsubscribe or hit a break condition.
Chat closes - fire a CSAT request, a follow-up summary, or a next-steps email automatically.
transactionalFirst time a contact appears in Velaro - start a welcome or onboarding drip immediately.
onboarding1 or 2-star rating submitted - send a recovery or apology email before they churn.
retentionOutlook or Calendly booking confirmed - fire an instant confirmation + automated reminders.
transactionalApply a tag like "Hot Lead" or "Demo Requested" and a targeted sequence starts automatically.
salesPOST from any form, Zapier, or external app. Each sequence has its own unique signed URL.
universalAdd three DNS records to your registrar once. Velaro verifies them automatically via live DNS lookup - usually within an hour. From that point, every email you send is signed with your identity and your domain reputation. Other customers can't affect your deliverability.
| Record | Type | What It Does | Required? |
|---|---|---|---|
| SPF | TXT |
Authorizes Azure Communication Services to send on your behalf. Prevents spoofing. | Required |
| DKIM | CNAME |
Digitally signs every outgoing email so recipients can verify it wasn't tampered with. | Required |
| DMARC | TXT |
Tells receiving mail servers what to do if SPF or DKIM checks fail - quarantine or reject. | Required |
| BIMI | TXT |
Shows your brand logo next to emails in Gmail and Yahoo inboxes. Requires an SVG logo. | Optional |
Tip: use a subdomain like mail.yourcompany.com rather than your root domain - it keeps campaign DNS records separate from your Google Workspace or Microsoft 365 setup.
Go to Campaigns → Settings → Sending Domains. Enter a subdomain, copy the three DNS records shown, add them to your registrar, then click Verify. Done in under an hour.
Go to Campaigns → Templates → New Template. Use the visual editor or paste HTML. Insert merge tags like <<contact.name>>, <<ctx.agentName>>, or <<ctx.rating>>. Send a test to yourself before going live.
Import a CSV, add contacts manually, or let them flow in automatically from chat and forms. Build dynamic segments that update in real time based on tags, source, or custom fields.
For a one-time send: pick your template, pick your list, schedule or send now. For automation: choose a trigger, add steps with delays, set break conditions, click Activate. The sequence runs itself from that point.
Watch enrolled, sent, opened, clicked, and break events per campaign in real time. Every metric updates live - no manual refresh, no CSV exports.
Your plan is based on how many contacts you store. Sends are bundled at 10× your contact count - plenty for monthly broadcasts plus active sequences running in parallel.
| Feature | Velaro Email | Mailchimp | Klaviyo |
|---|---|---|---|
| Triggered by chat events (CSAT, conversation end, tag) | ✓ Native | ✗ Not available | ✗ Not available |
| Contact data from live chat - no export needed | ✓ Automatic | Manual CSV needed | Manual CSV needed |
| Custom sending domain (SPF / DKIM / DMARC) | ✓ All plans | Paid plans only | ✓ Included |
| BIMI brand logo in Gmail / Yahoo | ✓ Included | ✗ Not supported | ✗ Not supported |
| Break conditions (stop sequence on conversion) | ✓ Included | Limited | ✓ Available |
| Signed webhook enrollment from any form / app | ✓ Every campaign | Zapier required | ✓ Available |
| Separate monthly subscription required | ✗ None - built in | $13 – $350+/mo | $45 – $700+/mo |
| Unsubscribe / bounce / complaint handling | ✓ Automatic | ✓ Automatic | ✓ Automatic |
Run abandoned-cart and win-back flows, back-in-stock and price-drop alerts, and checkout and order triggers from the same Campaigns you already use. See the Shopify email flows, read the abandoned cart and win-back guide, or the back-in-stock and price-drop guide.
Add your domain, build a template, and send to your first list - all in one afternoon. No new accounts. No API keys. Just Velaro.
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